Developing the idea for your startup business was the easy part! Developing your business plan and putting the plan into action is the hard part. Here are our top five marketing essentials for startups.
You Need a Business Plan
Before you can tell people what you do, you need to decide what you do. Create a business plan that defines a clear company description, market analysis, organization and management, service or product, marketing and sales plan, funding request, and financial projections. Your business plan should serve as a rough road map of your goals and destination.
You Need Branding
The biggest marketing essential for startups is branding. The right name, slogan, and logo design will set your company apart and create a vibrant impression of what you do. The right designer will guide you through choosing font, colors, and graphics so that they reflect your startup.
You Need a Mission Statement
Every startup needs a succinct mission statement that answers what your startup does, how you do it, who your customers are, and what the value of your startup is. Your mission statement will stick with your startup throughout its lifetime, so make sure that it truly demonstrates your values and core mission.
You Need the Right Team
If the people on your staff aren’t on board, it doesn’t matter how much time or money you spend on other marketing essentials. Make sure that your startup seeks out talented workers in your field who have diverse skillsets and shared interests. The right team will carry your startup further than you ever could by yourself.
You Need a Marketing Plan
Once you have all of the above steps taken care of, you need to determine the best way to market your brand and get the word out. Set specific marketing targets, hire the right professionals to get the job done, and purchase the right marketing and promotional products to set your business apart.
Promotional Products and Marketing Essentials for Your Startup
Lucky Dog Custom Apparel is experienced and equipped to provide your business with promotional products that will elevate you to the next level. Try out our Online Design Studio to see what you can cook up, visit us online, or give us a call at (609) 645-7319. We are happy to take your dreams and make them reality for the promotional products you need at a price you’ll love. To see examples of our work and get more ideas on how to get your business’s name out there, follow us on Facebook, Twitter, LinkedIn, Google+, and Pinterest.