When creating a unique promotional t-shirt, there’s a lot to consider. While it may seem an easy task to design something cool and eye-catching, there is more to it than that. For example, you may create an amazing and intricate design, but if it is not compatible with the printing technique you’ve chosen, you may literally find yourself back at the drawing board. Below you will find some important things to take into consideration when creating a unique promotional t-shirt design.
Working Within Brand Guidelines
Promotional designs do more than just look good, they communicate and advertise a brand or product. Many will even have strict guidelines in place about what colors, shapes, fonts, etc you can or cannot use. If these limitations exist, it is important to have them well established before you start to work on anything. In early discussions it is important that you know your target audience, expectations, timeframe, do’s, don’ts, and possibly even get to see examples of what they might like to see.
Know How Creative You Can Get
While designers may have all kinds of off the wall ideas, at the end of the day it is all about what the client wants. Offer a creative option, as well as one or two more conventional ones, just to have all of your bases covered. If your client already has an established brand with a distinct voice and presence, they may not want to venture too far outside of that.
Working With Fonts
This is on a case by case basis. Many marketing directors have a series of fonts they use exclusively. If so, make sure that you have access to them before setting down to work. On the other end of the spectrum are those who can’t tell fonts apart, and will leave the font on that unique promotional t-shirt entirely in your hands.
Get in Touch with Lucky Dog!
Lucky Dog Custom Apparel is experienced and equipped to provide your business with the apparel promotional products that will elevate you to the next level. Our graphic designers work with you to help you create the best logo designs for your custom apparel. To learn more, you can visit us online or give us a call at (609) 645-7319. We are happy to make your dreams a reality for the promotional products you need at a price you’ll love. To see examples of our work and get more ideas on how to get your business’s name out there, follow us on Facebook, Twitter, LinkedIn, Google+, and Pinterest.