Does it sometimes seem like there is just too much competition? Or perhaps you want to get your marketing away from “same old” with a fresh new campaign. Niche marketing is a great way to breathe some life into your advertising. Rather than trying to advertise to any and every potential client you can get, try targeting a smaller segment of the market. This not only makes you stand out but also establishes your company as an expert. If you’re thinking about choosing a niche for your company, read on.
Finding Your Niche
The first step to developing a great niche marketing strategy is to find the right niche. You can start by spending a day making note of any problems you come across. Are any of these specific problems things that your company can fix? Looks like you’ve found your niche!
Another way to find a niche is to start with your target audience. Who do you aim to sell to? What sort of problems do they have that you can solve? A good way to investigate this topic is to get online. Check out the websites, blogs, and forums that your customer base frequents. Can you find any common themes, frequently asked questions, or recurring problems? Figure out how your company can contribute to these communities, and you’ve got yourself a niche!
Developing Your Niche Marketing Strategy
Pinning down your niche is the first and hardest step to developing a niche marketing strategy. After that’s done, it’s time to plan how you will market to your target audience within your niche. A great way to market your company is to establish an online presence. Start a blog and a few social media pages. The key in maintaining an online presence is to interact with your customers. Post useful blogs that advertise how your products solve problems within your niche. Answer questions that customers leave on your Facebook page. Assert yourself as a helpful expert.
Another great way to advertise your company as an expert in your niche field is to utilize promotional products! You can incorporate promotional products into your online presence by posting competitions and giveaways on your Facebook page with promotional products as prizes. This is a great way to motivate customers to spread the word about your business. It also fosters great customer relationships. Promotional products also work to promote your company and its niche at events and gatherings. Consider a stationery company that gets a booth at a conference that focuses on environmentally-friendly technology. Rather than handing out generic pens with their company name on it, they can instead hand out notepads made of recycled materials while explaining how their company helps the environment. This niche marketing is more strategic and effective, which helps to build the company’s reputation and develop strong customer relationships.
Get in Touch with Lucky Dog Custom Apparel
Lucky Dog Custom Apparel is experienced and equipped to provide your business with the summer promotional products that will elevate you to the next level. Try out our Online Design Studio to see what you can cook up, visit us online, or give us a call at (609) 645-7319. We are happy to take your dreams and make them a reality for the promotional products you need at a price you’ll love. To see examples of our work and get more ideas on how to get your business’s name out there, follow us on Facebook, Twitter, LinkedIn, Google+, and Pinterest.
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