The Millennial generation, those born between 1980 and 2000, are 92 million strong in the United States and are projected to spend over $200 billion in 2017. With this generation being hyper-connected, consumer conscious, and trend setting, it’s important to know exactly how to advertise to them. Here are a few insights about the Millennial generation that will help you to provide a product that captures and keeps Millennial attention.
What Motivates Millennials
Millennials are motivated by three main values: relationships, authenticity, and improving the world around them. This demographic wants to interact with brands on a personal level. That means they want to like your Facebook page, chat through problems, and feel like a member of a family. Thoughtful branding and ad campaigns can make consumers feel like they are valued on a personal level. However, it’s essential that these relationships feel authentic. If a brand or ad campaign appears to be simply motivated by the bottom line of the company, then consumers are much less likely to become invested. They look for companies that appear to be compassionate and want to make a change in the world. It makes sense, since Millennials are constantly looking for ways to make the world a better place, that they would want to invest in companies that are doing the same.
According to a Global Consumer Sentiment Survey from 2013, 43% of American Millennials reported that they use their smartphones to look for coupons and promotions while shopping, which is nearly twice the 24% reported the year prior. Millennials are increasingly engaging with brands in their daily lives. Since brands are a part of daily life, Millennials put careful consideration into which brands are their favorites. They tend to become fiercely loyal to their favorite brands, so cultivating good relationships with your consumers is essential to creating fierce brand loyalty.
Lucky Dog Custom Apparel
Do you need promotional items for your business? Or team T-shirts for an event? Call Lucky Dog Custom Apparel! If you are into DIY, try using our Online Design Studio to create your own design with your choice of colors, fonts, and art! If you already have an existing design, bring it in on a flash drive and we’ll happily apply it to any promotional products you choose! Or, talk to our expert graphic designers about creating a new and unique design for you! Contact us by calling 609- 645-7319 or by visiting our website! Or follow us on Facebook,Twitter, Pinterest, Google+, and Linkedin!