Business owners have a lot of jobs. Aside from the most obvious, growing the business, there is also encouraging employee culture, maintaining relationships with potential clients or customers, and trying to not only make money, but save money. Of the many important jobs that a business owner has, one of them often gets overlooked — marketing the company and brand. Marketing has come a long way since the beginning of online marketing, but that’s not the only strategy that is effective. Far from it.
At Lucky Dog Custom Apparel, we create high-quality custom t-shirts using the best screen printing and embroidery technology and equipment. But what does custom apparel have to do with marketing your business? Is this really an effective marketing strategy? Keep reading and we’ll tell you how it is and offer some tips on how to do it right.
Gets the Word Out
Anyone can hand out custom apparel, from t-shirts, sweatshirts, jackets, or hats, but you can never be sure that they will actually wear it. However, when you have a high-quality product that is comfortable and fashionable, they will! So when you have a garment designed that features your company’s logo, slogan, or a phrase that emphasizes your brand, you are marketing to anyone who sees the apparel. At a tradeshow, for example, if someone picks up your hat, and they wear it to the grocery store, as they’re pumping gas, and to the restaurant Friday night — that’s hundreds of people who are seeing your logo. Even if they don’t have a conversation with anyone about the hat, they are still exposing people to your brand imaging.
Custom apparel is especially beneficial when you provide your own employees with the t-shirt, sweatshirt, or hat. When an employee goes to the grocery store, and the cashier happens to ask them about the logo or slogan on the shirt, they will be more likely to talk about what your company does or offers. This is how quality custom apparel, screen printing, and embroidery products can help promote your company, by allowing people to naturally come in contact with the brand.
Effectively Using Custom Apparel as a Marketing Strategy
The key to making this strategy effective is twofold:
- Choosing a material and product that people will actually wear.
- Creating a design that will grab the viewer’s attention and engage them.
What Will People Wear?
This comes down to knowing your target audience. If you are marketing toward teenagers, you may not want to create a stuffy golf t-shirt with an embroidered patch, or if you’re marketing toward business executives, they may not be interested in a distressed hat. Knowing what your customers, or employees, will wear on a regular basis will ensure that the product doesn’t get stuffed into the back of their closet, hidden away from potential customers.
Another important factor is the material. At Lucky Dog Custom Apparel, we have connections with the top custom apparel providers, including Alpha Broder, Sanmar, and S&S Active Wear. From there, you can choose from a wide selection of styles and colors that best fit your customer’s needs. If you have any questions about what product, material, or style to choose, please give Lucky Dog a call today, our team will be happy to help.
How to Create an Engaging Design
Again, think about who you are marketing to. Do you want a professional look? Casual? Sporty? Quirky? Keep this in mind as you’re designing. Here some other things to consider:
- How the design will look on a person, instead of just on the screen.
- Balance fine details and simplicity.
- Are you using brand colors or mixing it up? Are you using Pantone colors?
- Balance the use of text and images.
Designing and creating custom apparel for a marketing strategy may seem like an easy task, but there are several things to take into consideration and be mindful of throughout the process. If you need professional help from the team at Lucky Dog Custom Apparel, feel free to get in touch with us today! We can help you with the design, selecting the products, and more. Visit our Design Service page to read more about apparel design, font choice, imprint sizes, using design software, and more.
When you’re ready to submit a custom apparel order, you can be confident that Lucky Dog in Pleasantville will turn your design into a beautiful finished product.