Getting the name of your small business out there can seem like an uphill battle, but one of the easiest ways to get the job done is also the most obvious—promotional materials! Promotional materials are functional ways to give back to your clients and prospective customers and market your small business. Here are five of the biggest ways that promotional materials benefit small businesses.
Boost Brand Recognition
Brand recognition is invaluable and difficult to build. Promotional materials, whether small giveaways or t-shirts, are a fantastic way to keep your logo and name in front of potential consumers every day. Consider purchasing promotional materials that are useful to your core demographic, like USB drives or sunglasses, to have them thinking of you every day.
Stretch Your Dollars
Small businesses have small marketing budgets, and promotional products can really stretch them out. Giveaways and small gifts-with-purchase will excite your customers and get new names added to your mailing lists. If you don’t have the marketing budget to buy large numbers of small items, purchase a few higher-ticket items to give out raffle-style.
Creative Calling Cards
Business cards are the most common promotional materials that small businesses invest in. Instead of having a simple business card that you hand out, consider bundling your business card with a small promotional item like a pen. You’ll get free advertising and they will get a memorable gift in addition to your contact information.
Reach Out and Touch Promotional Materials
What promotional materials would your core demographic use every day? What gifts would be of real tangible value to your customers? Tangible promotional materials, like bottle openers or flip flops, will remind customers of your business every day and keep your name floating around their desk or home. High-quality promotional materials that are carefully chosen will always be more worthwhile than inexpensive promotional materials that don’t meet the needs of your clients.
Variety is the Spice of Life
While dedicating a large portion of your small business’ marketing budget to one or two promotional materials isn’t a bad idea, it is a bad idea to only purchase one or two types of promotional materials. Just like you don’t want to eat the same thing for lunch every day, customers don’t want to receive the same free giveaway every time they patronize your business. Diversify your promotional materials and watch your small business marketing take off!
Promotional Materials for Small Businesses from Lucky Dog
Lucky Dog Custom Apparel is experienced and equipped to provide your business with promotional products that will elevate you to the next level. Try out our Online Design Studio to see what you can cook up, visit us online, or give us a call at (609) 645-7319. We are happy to take your dreams and make them reality for the promotional products you need at a price you’ll love. To see examples of our work and get more ideas on how to get your business’s name out there, follow us on Facebook, Twitter, LinkedIn, Google+, and Pinterest.