Have you ever purchased hundreds of promotional materials only to be unable to even give them away? Buyer’s remorse is real, whether you’re shopping for yourself at the mall or purchasing promotional materials for your business. Having lots of leftover promotional materials on your hands is a waste of money and opportunity. Here are a few tips for avoiding buyer’s remorse.
Do Your Research
When shopping for promotional materials, you don’t want to only purchase what you personally think is eye-catching and appealing. After all, you’re trying to appeal to a large group of people who may have very different tastes than your own. Do some research before you buy; figure out what is trending in your target demographic. We often post blogs about the most recent trends in apparel and other seasonally popular promotional items. Getting feedback from outside sources is a great way to make sure you’re making a wise purchasing decision.
Save Your Pennies
It may be tempting to purchase a bulk supply of inexpensive items. This may sometimes be an appropriate move, such as when attending a trade show where you need to have enough pens on hand to hand out to everyone. However, remember that these items are representing your company to people who may have never heard of you before. Even the smallest promotional item may be the deciding factor between a potential client deciding to learn more about your company or not. If you can afford it, high quality promotional materials will give you the most value for your money.
Keep Clients in Mind
Many big corporations use focus groups to test a product before its release. This helps companies to find potential problems with products and get helpful feedback from the people who will actually use the product. Before making your purchase, run your idea by a few people who are not connected to your company. Ask them questions like:
- What does this product make you think of?
- Does this product seem consistent with my brand?
- Would you use this product? How often?
Getting feedback on your promotional products before purchasing them can help to ensure that you spend your money on the most effective products and don’t suffer from buyer’s remorse.
Get in Touch with Lucky Dog Custom Apparel
Lucky Dog Custom Apparel is experienced and equipped to provide your business with the summer promotional products that will elevate you to the next level. Try out our Online Design Studio to see what you can cook up, visit us online, or give us a call at (609) 645-7319. We are happy to take your dreams and make them a reality for the promotional products you need at a price you’ll love. To see examples of our work and get more ideas on how to get your business’s name out there, follow us on Facebook, Twitter, LinkedIn, Google+, and Pinterest.